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Dreamweaver

Dreamweaver is an application software for web development. It was originally manufactured by Macromedia. But now it is a product of Adobe who acquired Macromedia in 2005. Dream weaver supports both Windows and Macintosh Operating Systems. The latest versions of Dreamweaver includes suppotrts for Cascaded style Sheets, Java Server Pages, Active Server Pages, PHP etc. The main benefit of Dreamweaver is that a non technical person can also design web pages from this software as the codes details are hide from the user. But it has a disadvantage also. The hided HTML code is very large in comparison to manually designed HTML web page. Thus browser performance becomes poor.

Versions of Dreamweaver

Dreamweaver 1.0 - It was released in the month of December in 1997

Dreamweaver 1.2 - Came in market in March 1998.

Dreamweaver 2.0 - Released in December 1998.

Dreamweaver 3.0 - Released in December 1999.

Dreamweaver UltraDev 1.0 - Released in June 2000.

Dreamweaver 4.0 - Released in December 2000.

Dreamweaver UltraDev 4.0 - Released in December 2000.

Dreamweaver MX 6.0 - Available in market 2002.

Dreamweaver MX7.0 - Released in September 2003.

Dreamweaver 8.0 - Released on 13 September, 2005.

Dreamweaver CS3(9.0)- Released on April 16, 2007

Language Availability: Dreaweaver is available in many languages such as Persian, Arabic, Italian, French, Swedish, Russian etc.

Adobe Photoshop

It is an application software for graphics editing. It is also known as a standard software for graphics professionals. Photoshop has three builtin file systems

.PSD - It is the most widely used file format.

.PSB - This file fornat is applicable for very large photoshop documents, generally more than 2 gigabytes.

.PDD - It is generally used for other application softwares.

Besides these three file formats Photoshop can write and read other file formats such as .PNG, .JPEG, .GIF

Versions: Till now seven different versions of Photoshop software have been released.

• Photoshop CS3
• Photoshop CS3 Extended
• Photoshop Elements 6.0 supports only for Macintosh Operating system
• Photoshop Elements 6.0 supports only for Windows Operating system
• Photoshop Elements 6.0 & Adobe Premiere Elements 4.0
• Photoshop Express beta
• Photoshop Lightroom 2
  

  Dreamweaver and Adobe Photoshop

Animation

Animation is a technique of creating an illusion of moving images with the help of a number of static or stationary images.

Traditional Animation Techniques

Cel Animation

This type of animation technique was mainly used in the films of twentieth century. The main concept used in this technique was tom first draw the images on a aper and then trace these images on acetate sheets known as cels. These sheets are transparent. Some examples of Cel animation techniques are:

• Full Animation: This traditional animation technique was used to create high quality animated films of twentieth century. In this strategy the main emphasis was on the detailed drawing for the static images. The best example of a film which used yhis technique is Disney Cartoon Series.
• Rotoscoping: In this technique the more concentration was provided on the frame by frame movement of images.
• Limited Animation: In this type of animation more stylish but less detailed concepts of moving images were used.

Computer Animation

The use of a digital computer to create the illusion of movement is known as Computer animation. It is of two types.

• Two dimensional animation: In this approach drawings are created with the help of two dimensinal bitmap and vector graphics. Traditional animation techniques such as Morphing, Skining, Twening are used in this type of animation.
• Three Dimensional Animation: It is a mathematical representatin of any object along X, Y, Z coordintes of a plane. Three dimensional animation is generally used to create special efects in movies.

Other Animation Techniques

On FilmAnimation: In this technique image is directly created on the film stock.

Paint Glass animation: In this approach the dry paints are used to create drawings on glass sheets.

Sand Animation: Inthis type of animation sand is used as a material for shiny glass material to create a frame. The efect in this type of animation is quiteb amazing because of the light contrasts.

Today the role of internet in business market is increasing day by day. A lot of people uses internet payment system approach for their money transfer. But their are very high risks associated with Internet Payment System. For example in credit card payment system the buyer has to fill up the personal information such as the credit card number which can be used by the receiver in a wrong ways. These includes tampering of records during a transaction and the theft of an identity with the help of that unique number. To avoid such frauds Pay Cash is the best option. Pay Cash is an Internet Payment system that follows the concepts of electronic cash. It is an effective way of payment where the security risks are high. The algorithms used in this payment system are designed in such a way that it keps record of all transactions. The records are necessary to protect any party from fraud. The fund sending party, receiving part and the payment medium cannot forge the transaction.

Pay Cash is an Internet Payment System

Design goals of internet payment system(Pay cash)

Protection of Privacy: The Internet Payment systems are designed in such a way that the transaction between the buyer and seller occurs without sending their personal information.

Protection from password guessing: The internet payment systems uses a wallet software to encrypt the information provided by both the parties. The buyer or seller places this wallet on their own computer. So that the hackers will not be able to guess their password. Because to open a wallet it requires login from that users domain.

Tamper proof records: The records of the Pay cash System cannot be changed. Thus forgery is impossible.

Support for Multiple Currencies. Pay cash is adequate for various types of currencies payment. Currently it supports payment in more than four billion currencies which can be real or merchant specific.

Less Expensive: For every transaction the charges paid are cheaper than other forms of transaction.

Protection from Internet users: The other users can read your information on the internet if you are using a common Internet payment system method. But if you are using Pay cash then you need not to worry because it is designed in such a way that the sent informationcannot be hacked by any user on the Internet traffic.

People are setting up businesses such as manufacturing, constructione etc. over the centuries. These businesses are based on conventional approach in which there must be a physical presence of the buyer and the seller. But for a past decade people or companies have moved upto online business. For example companies like Google, Amazon, Ebay have turned into billion dollar companies after starting their business online.

Online and Home based Online Businesss

Advantages

Very Low Start up Costs: To start a busines online you need a very few number of employees. So the expenditure needed is very small. That is why it is a good form of business to startup.

Quick Setup: To start your busines online You must have a website. After the development of tghe website youcan start the merchandise.

More Reach: Today Internet is used by millions of users. So if you are having an online business there are more chances of your business reach because of this vast network traffic.

Lower expenditure: In an online you have to pay only to a web host monthly. Apart from that there are no expenses. Buying or selling a product online involves very low costs.

More Profit: If you have an online home based business then you did not need to give answer to anyone. You can work according to your will. Hard work and working late will directly benefit you. Moreover you will earn more than you have ever earned aas a salary employee. Thus you wil get more profit instead of increasing any others.

No commuting: You can give more time to your family. The tax policies for an online business are very kind. So you have to pay a less amount of money as a tax.

Online business always multiplies: If you are selling a product online then you can earn side money by advertising the products of other companies on your website. This is not possible in offline business.

Disadvantages

Need to expertise in Internet: The owner of an online business must have a good r knowledge of Internet concepts. That is why for people without any knowledge of Internet, Online business is difficult to start.

Security Isues: Internet security in few past years have been increased still there is a chance of leakage of information in online money transactions.

Electronic Commerce is the expansion of E - commerce. Buying or selling of products electronically or with the help of a computer based system is known as E - comerce. At present Internet is the cheapest and common tool for business transactions. By the passage of time more and more industries are connecting them to the internet. Internet has jumped all the bariers across the world. Internet is applicable to small, medium as well as large size industries. Internet is a mandatory tool in e - commerce business. At consumer level e - commerce means selling and buying of products. But in corporate world e - commerce plays a vital role as a communication medium between trading

E-commerce and Internet

partners. Now a days Internet is the most widely used medium for major financial transactions. Today most of the industries like fashion, pharma, entertainment, Real Estate, Banking, Retail Energy use Internet for their transactions. Today a ny business is impossible without Internet. E - commerce business can be initiated from any part of the world. It helps in selling of goods and products all over the world. Language and currencies are not a barrier in this type of business. You can conduct e - business 24*7. With the advancement in IT industry a large number of consultancies are available online which helps to get rid of obstacles in the way of electronic c ommerce business. These online consultancies have experienced professionals, so the information provided by them has a lot of value for your business. THey also provides the business tactics and skills which will help in establishing a business online. To run an e- commerce business you require Internet knowledge and skills. It should be remember that marketing a business online is equally important with establishing a online business.Ecommerce business is influenced with factors like Return on investment, consumer responses, targetted market and client, consumers traffic, E - commerce websites etc.

Advantages of E - commerce

Secure transaction: As the transaction over Internet can be encrypted to prtect it from unauthorized network traffic. That is why E - commerce is the safest transaction medium.

Better relationships: Internet helps in building a strong relationship between the buyer and the consumer.

No Mediator: There is no mediator in e - commerce business. Therefore the seller can directly sell to the customer and vice versa. So the business profits are high.

Easier Adminitration: With the help of business softwares available on internet e - commerce businessis easy to run.

Mobile marketing Via SMS

Mobile marketing means the marketing of a product with the help of mobile device such as a cell phone. Mobile market became popular in Asia and Europe after the evolution of Short Messaging Services(SMS) in 2000. With the help of this services comanies begin to collect various mobile numbers to send their product information to them. At start SMS was criticised by media for being a type of spam as the companies send unwanted content or information on consumers phone. To resolve the issue the mobile marketing association define some guidelines about SMS. After that it became the most populer means of promoting a product. In SMS mobile marketing a text message containing the product information is sent to the consumer

Various Types of Mobile Marketing

Advantages of Mobile marketing Via SMS: Mobile SMS marketing is not only a cost effective way of promoting products, rather it leads to improve company profit if implemented carefully. The other benefits of Mobile marketing are:

The information delivery is very fast. Usually takes a few second to reach upto the consumer.

Minimum efforts are required to promote an product]

Commision margins are higher in comparison with conventional form of marketing.

Return of Inestment is higher in comparison with other marketing approaches.

It helps in building sronger relationships with the consumer.

Because of high information content the response rates of the consumer are more.

Mobile Marketing via Bluetooth

Bluetooth technology was discovered in 2003. It was acquired by various companies to advertise their products because the data transfer rates in this technology are very high.Moreover it is a radio based technolgy because of which it is free of cost. Moreover it requires permission of the mobile owner to which you are sending the data. Thus it is highly secured as noone can send spam messages to promote their products.

Mobile marketing via Infrared

Infrared is the oldest technology used by the comanies for their product promotion in early 90’s. However there is a disadvantage associated with this marketing strategy. The data transmission range of this technology is of very small range(usually upto one meter). Because of this reason this technology is rarely used in marketing of products.

Portable document Format(PDF)

PDF stands for Portable Document Format. It is a file format for exchange of documents which was designed in 1993 by Adobe. It is a file system which is generally used for the representation of two dimensional objects. THe PDF file contains the complete layout description of the two dimensional object. in its early days was not freely available. But after passage of times Adobe make it available to the users without any cost. Since from 1993 eight different versions of Acrobat Adobe have been released.

PDF 1.0 / Acrobat 1.0 - It was release in 1993

PDF 1.1 / Acrobat 2.0 - It was released in 1994

PDF 1.2 / Acrobat 3.0 - This version was released in 1996

PDF 1.3 / Acrobat 4.0 - Released in 1999

PDF 1.4 / Acrobat 5.0 - It was released in 2001

PDF 1.5 / Acrobat 6.0 - came in market in 2003

PDF 1.6 / Acrobat 7.0 - Available in market in 2005

PDF 1.7 / Acrobat 8.0 - It was released in 2006

PDF 1.7 / Acrobat 9.0 - This was released in 2008

Adobe bears the patent for PDF file system but has given permissions for its use. So anyone can create a PDF application. THe PDF is a combination of three technologies:

Post script Programming language to generate layouts and styles.

Font embedding system so tha fonts can travel within various documents.

A strorage system to combine all the files and the related contents in a single package provided with data compression technique wherever necessary.

PDF File Structure: A PDF file consists of eight data types

Name

String

Boolean

NULL object

Strings

Streams

Dictionaries

Arrays

Two layouts are defined for a PDF file. THe first one is linear layout and the other one is non linear layout. The non linear PDF layouts utilize less disk space than linear layouts. But the disadvantage with non linear layouts is that the access time is more because the data is randomly scattered over the PDF file while the linear layout provides a less time for data access because the data is uniformly scattered in the file.

It is a marketing strategy to sell and buy goods over internet. It is also known as online marketing and online advertising. It is advantageous over traditional marketing techniques in the following respects

One to one strategy: The person who is targeted receives the message on Internet without interference of any other person because generally a person surfs the internet alone. Therefore personal messages can also be send over Internet.

Internet Marketing

Wide range: In offline marketing the market is targeted to the user of a particular age and group whereas in Online market the market has a very broad range.

Advantages of Internet marketing

• It is a cost effective method of business.
• The business results are very fast
• The business statistics can be measured easily and at low cost.

Shortcomings of Internet marketing

• It requires use of new technologies by the customer.
• Slow internet speed can cause problems.
• If the websites are complex then the website loading time is more because of which customers experience delay in the information delivery.
• The user canot touch or see the goods before buying them online.

Security Issues

Security of a message is a major concern for both the company and the buyer. Most of the people do not business online because they are doubtful of their privacy. Encryption is a privacy policy to keep the information personal.

Another problem in online business is that people are not assured of that the product delivered to them will be same as they ordered.

Online marketing has a great influence on the industries such as

Bank: The bank industry has attained a very fast growth from the time it has been online. The online mechanisms suits the bank customers as they need not to go the branches of bank for the money transactions. According to a report in the whole world 44 percent of the transactions are done online.

Film Industry: You can buy any type of film in any language. Besides this you can download free music from the internet. Thus it is boosting Audio, Video and film industry.

Plea market: You can buy anything from a needle to anything you can think of online.

E - business marketing is a marketing strategy in which the communication mechanism between a buyer and a seller occurs over Internet. To be more precise if any e - mail message is sent to a customer then it is a e - business marketing strategy. However in broad terms it refers to

sending messages over internet to the current and existing customer in order to strengthen relationships with customer.

sending messages over internet in order to make a new customer to increase profit.

Advantages of e - buisiness marketing

This method provides a way to send information to large number of people at very low costs.

Internet is a less expensive medium than other traditional methods such as newsletters.

The message delivery time span is veery short(just a few seconds)

E - mail messages can be tracked easily.

Most of the Internet users checks their mail everyday.

It is paper free strategy. chances of human errors are less.

Categories of e - business

E - business marketing can be divided in following categories.

Business to business marketing: In this category the informational messages are exchanged between various business bodies rather than consumer and business. It is sometime called business to government marketing when e-business is done between a company and the government.

Business to consumer marketing: It is a marketing between a company and a consumer. The main advantage of this marketing strategy is that shopping becomes more convenient. The payment for goods and their suply can be done at the sametime.

Business to employee marketing: marketing between a company and its employee is known as business to employee marketing. THE examples of business to employee applications are:

Employee benefits reports.

Corporate policies for employee

Special offers for employee

Special discount offers for employees.

Consumer to consumer: In this srategy a product is sale or purchased with the help of an independent party. This third party charges its commission from the consumers.

Government to business: Marketing between a local and central government is known as government to business marketing.

Government to Citizen marketing: It is a marketing strategy between central and local government and the pulic.

Dreamweaver

Dreamweaver is an application software for web development. It was originally manufactured by Macromedia. But now it is a product of Adobe who acquired Macromedia in 2005. Dream weaver supports both Windows and Macintosh Operating Systems. The latest versions of Dreamweaver includes suppotrts for Cascaded style Sheets, Java Server Pages, Active Server Pages, PHP etc. The main benefit of Dreamweaver is that a non technical person can also design web pages from this software as the codes details are hide from the user. But it has a disadvantage also. The hided HTML code is very large in comparison to manually designed HTML web page. Thus browser performance becomes poor.

Dreamweaver and Adobe Photoshop

Versions of Dreamweaver

Dreamweaver 1.0 - It was released in the month of December in 1997

Dreamweaver 1.2 - Came in market in March 1998.

Dreamweaver 2.0 - Released in December 1998.

Dreamweaver 3.0 - Released in December 1999.

Dreamweaver UltraDev 1.0 - Released in June 2000.

Dreamweaver 4.0 - Released in December 2000.

Dreamweaver UltraDev 4.0 - Released in December 2000.

Dreamweaver MX 6.0 - Available in market 2002.

Dreamweaver MX7.0 - Released in September 2003.

Dreamweaver 8.0 - Released on 13 September, 2005.

Dreamweaver CS3(9.0)- Released on April 16, 2007

Language Availability: Dreaweaver is available in many languages such as Persian, Arabic, Italian, French, Swedish, Russian etc.

Adobe Photoshop

It is an application software for graphics editing. It is also known as a standard software for graphics professionals. Photoshop has three builtin file systems

.PSD - It is the most widely used file format.

.PSB - This file fornat is applicable for very large photoshop documents, generally more than 2 gigabytes.

.PDD - It is generally used for other application softwares.

Besides these three file formats Photoshop can write and read other file formats such as .PNG, .JPEG, .GIF

Versions: Till now seven different versions of Photoshop software have been released.

• Photoshop CS3
• Photoshop CS3 Extended
• Photoshop Elements 6.0 supports only for Macintosh Operating system
• Photoshop Elements 6.0 supports only for Windows Operating system
• Photoshop Elements 6.0 & Adobe Premiere Elements 4.0
• Photoshop Express beta
• Photoshop Lightroom 2