E - Business marketing
E - business marketing is a marketing strategy in which the communication mechanism between a buyer and a seller occurs over Internet. To be more precise if any e - mail message is sent to a customer then it is a e - business marketing strategy. However in broad terms it refers to
sending messages over internet to the current and existing customer in order to strengthen relationships with customer.
sending messages over internet in order to make a new customer to increase profit.
Advantages of e - buisiness marketing
This method provides a way to send information to large number of people at very low costs.
Internet is a less expensive medium than other traditional methods such as newsletters.
The message delivery time span is veery short(just a few seconds)
E - mail messages can be tracked easily.
Most of the Internet users checks their mail everyday.
It is paper free strategy. chances of human errors are less.
Categories of e - business
E - business marketing can be divided in following categories.
Business to business marketing: In this category the informational messages are exchanged between various business bodies rather than consumer and business. It is sometime called business to government marketing when e-business is done between a company and the government.
Business to consumer marketing: It is a marketing between a company and a consumer. The main advantage of this marketing strategy is that shopping becomes more convenient. The payment for goods and their suply can be done at the sametime.
Business to employee marketing: marketing between a company and its employee is known as business to employee marketing. THE examples of business to employee applications are:
Employee benefits reports.
Corporate policies for employee
Special offers for employee
Special discount offers for employees.
Consumer to consumer: In this srategy a product is sale or purchased with the help of an independent party. This third party charges its commission from the consumers.
Government to business: Marketing between a local and central government is known as government to business marketing.
Government to Citizen marketing: It is a marketing strategy between central and local government and the pulic.
