Various Types of Mobile Marketing
Mobile marketing Via SMS
Mobile marketing means the marketing of a product with the help of mobile device such as a cell phone. Mobile market became popular in Asia and Europe after the evolution of Short Messaging Services(SMS) in 2000. With the help of this services comanies begin to collect various mobile numbers to send their product information to them. At start SMS was criticised by media for being a type of spam as the companies send unwanted content or information on consumers phone. To resolve the issue the mobile marketing association define some guidelines about SMS. After that it became the most populer means of promoting a product. In SMS mobile marketing a text message containing the product information is sent to the consumer
Various Types of Mobile Marketing
Advantages of Mobile marketing Via SMS: Mobile SMS marketing is not only a cost effective way of promoting products, rather it leads to improve company profit if implemented carefully. The other benefits of Mobile marketing are:
The information delivery is very fast. Usually takes a few second to reach upto the consumer.
Minimum efforts are required to promote an product]
Commision margins are higher in comparison with conventional form of marketing.
Return of Inestment is higher in comparison with other marketing approaches.
It helps in building sronger relationships with the consumer.
Because of high information content the response rates of the consumer are more.
Mobile Marketing via Bluetooth
Bluetooth technology was discovered in 2003. It was acquired by various companies to advertise their products because the data transfer rates in this technology are very high.Moreover it is a radio based technolgy because of which it is free of cost. Moreover it requires permission of the mobile owner to which you are sending the data. Thus it is highly secured as noone can send spam messages to promote their products.
Mobile marketing via Infrared
Infrared is the oldest technology used by the comanies for their product promotion in early 90’s. However there is a disadvantage associated with this marketing strategy. The data transmission range of this technology is of very small range(usually upto one meter). Because of this reason this technology is rarely used in marketing of products.
