Internet Marketing
It is a marketing strategy to sell and buy goods over internet. It is also known as online marketing and online advertising. It is advantageous over traditional marketing techniques in the following respects
One to one strategy: The person who is targeted receives the message on Internet without interference of any other person because generally a person surfs the internet alone. Therefore personal messages can also be send over Internet.
Internet Marketing
Wide range: In offline marketing the market is targeted to the user of a particular age and group whereas in Online market the market has a very broad range.
Advantages of Internet marketing
- It is a cost effective method of business.
- The business results are very fast
- The business statistics can be measured easily and at low cost.
Shortcomings of Internet marketing
- It requires use of new technologies by the customer.
- Slow internet speed can cause problems.
- If the websites are complex then the website loading time is more because of which customers experience delay in the information delivery.
- The user canot touch or see the goods before buying them online.
Security Issues
Security of a message is a major concern for both the company and the buyer. Most of the people do not business online because they are doubtful of their privacy. Encryption is a privacy policy to keep the information personal.
Another problem in online business is that people are not assured of that the product delivered to them will be same as they ordered.
Online marketing has a great influence on the industries such as
Bank: The bank industry has attained a very fast growth from the time it has been online. The online mechanisms suits the bank customers as they need not to go the branches of bank for the money transactions. According to a report in the whole world 44 percent of the transactions are done online.
Film Industry: You can buy any type of film in any language. Besides this you can download free music from the internet. Thus it is boosting Audio, Video and film industry.
Plea market: You can buy anything from a needle to anything you can think of online.
